Audience IQ uses over 34 data integrations to summarize the dealership’s market potential including 1st party customers and 3rd party audiences. Accessing over 110 million postal addresses, 650 million opt-in emails, 350 million mobile and social ids curate a custom audience to meet our client’s sales or service goals.
Each audience profile is created to ensure direct, email and digital connectivity is maximized through data-ramping from email and postal addresses to Facebook profile and YouTube custom match campaigns.
Personalized and dynamic campaign creative is built for direct mail, email, social, video and SMS marketing. Each prospect is targeted with one consistent offer through an Omni-channel marketing approach which increases engagements rates up to 200%!
In-Market Shopper Identification
Each site visitor is identified and each prospects on-site behavior is monitored to identify which vehicles they are interested in and most likely to buy. Leveraging this data allows us to further personalize shopping experience for each prospect during remarketing efforts.
Tracking engagement is not only limited to on-site behavior; but furthermore Audience IQ helps identify where your current active shoppers are coming from and where the next best audience to target is geographically located. This help eliminate waste by drilling future spends down to zip codes with the highest likelihood to buy or service at your dealership.