Our proprietary Audience IQ pixel will be installed on all sales, service, and parts pages on which you are looking to increase leads. Each prospect is targeted using:
- Personalized Email
- Direct Mail
- Mobile Marketing
Personalized email and direct mail are designed by our creative experts for each specific profit center, including:
Visitor Capture & Filters
We capture ALL online traffic data, then we filter out the following, leaving only real human traffic:
- Business Traffic
- Website Crawlers
- Automated Traffic
- Bot Traffic
We match the data from those shoppers’ visits to our proprietary master consumer and automotive databases, which allows us to identify who your lost shoppers are, including:
- Full Name
- Mailing Address
- Email Address
- Mobile Phone Number
- Marital Status
- Inferred Credit Score
Plus 100+ more available profile attributes.
CRM Lead Injection
Audience IQ injects all captured lost shopper data into your CRM via ADF/XML format.
- Properly sourced by traffic provider
- Marked “Lost Shopper Lead”
- All appended information for customer
BDC outreach 3-6 days from site departure. The BDC will make up to 4 attempts to contact each prospect.
- Dealer introduction call
- Trade value range offer
- Custom Upgrade offers
- Sales or Service appointment setting
- Audience IQ & CRM lead update
Get better ROI.
Every phone call, form fill, text message, social marketing lead, or PURL microsite lead is tracked in real-time and paired with sales and service transactions daily to provide full transparency to campaign performance.
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