Interactive conquest emails to double-opt in automotive purchase intenders.
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AIQ Auto-Intenders
Audience IQ allows identifies in-market auto-intenders that have double opt-in emails available in our proprietary audience network. This audience allows us to target ready-to-buy prospects at scale using personalized email marketing campaigns.
Custom Campaign Creative
Each auto-intender receives 2 deployments of a custom mobile-responsive email campaign with multiple calls to action. Everyone who opens the emails will receive a final notice email unless they convert from a website visit before.
Dynamic Offer Portal
Each prospect is driven to a dynamic offer portal where they can choose from sales, service and financing options. Once an offer is clicked, the dealership offer or inventory page populates the portal allowing for full customer journey tracking of each visitor.
Facebook Audience Ramp
Each prospect email is ramped into Facebook to identify all auto-intender profile matches. Additional in-market audiences are added to a Facebook lead ad campaign to generate more leads from the campaign.
Youtube Custom Match Campaign
Each prospect email is ramped into YouTube to identify all custom matches. Whenever an auto-intender visits YouTube during the campaign dates; they will be service an online video advertisement matching the campaign they received in their inbox and Facebook newsfeed.
Attribution Tracking
Audience IQ allows us to track each campaign from deployment to sale. Each email is also trackable in Google Analytics for unbiased performance measurement.
