Capture your lost shoppers with marketing automation.
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Pixel Install
Our proprietary Audience IQ pixel will be installed on all sales, service, and parts pages on which you are looking to increase leads. Each prospect is targeted using:
- Personalized Email
- Direct Mail
- Mobile Marketing
Campaign Design
Personalized email and direct mail are designed by our creative experts for each specific profit center, including:
- Sales
- Service
- Parts
Visitor Capture & Filters
We capture ALL online traffic data, then we filter out the following, leaving only real human traffic:
- Business Traffic
- Website Crawlers
- Automated Traffic
- Bot Traffic
Electronic Fingerprint
We match the data from those shoppers’ visits to our proprietary master consumer and automotive databases, which allows us to identify who your lost shoppers are, including:
- Full Name
- Mailing Address
- Email Address
- Mobile Phone Number
- Marital Status
- Inferred Credit Score
Plus 100+ more available profile attributes.
CRM Lead Injection
Audience IQ injects all captured lost shopper data into your CRM via ADF/XML format.
- Properly sourced by traffic provider
- Marked “Lost Shopper Lead”
- All appended information for customer
BDC Outreach
BDC outreach 3-6 days from site departure. The BDC will make up to 4 attempts to contact each prospect.
- Dealer introduction call
- Trade value range offer
- Custom Upgrade offers
- Sales or Service appointment setting
- Audience IQ & CRM lead update
Get better ROI.
Every phone call, form fill, text message, social marketing lead, or PURL microsite lead is tracked in real-time and paired with sales and service transactions daily to provide full transparency to campaign performance.
Request A Demo