Connect In-Market Audiences to Inventory with Omnichannel Marketing
Deterministic Audience Data
Comprehensive and highly responsive vehicle data, ranging from new/used cars by make/model, leases/loans, financing, and insurance. Never aggregated or modeled – built from deterministic VIN-based data. Auto+ also offers in-market segments which allow marketers to target individuals who are actively shopping.
Deterministic Data
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Sales & Service data
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Automobile Warranty data
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Aftermarket Repair & Maintenance data
In-Market Data
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Online Behavioral data
Active Shopper Tracking
A cookie less way your inventory in front of customers currently shopping for similar vehicles using Audience IQ’s Audience Activation Engine. Access over 650 million consumer records, including demographic, historical, behavioral, and transactional data and create custom audiences that have the highest propensity to respond.
Custom Marketing Communications
Deliver a creatively aligned message through digital, direct, social and streaming marketing channels with custom calls-to-action and inventory matching the prospects buying or servicing intent.
Comprehensive ROI Reporting
If a customer engages with one or multiple channels of the campaign Audience IQ will track that engagement all the way through to attribution. See which channels or combination of channels influenced the sale or repair order and measure your TRUE ROI.
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New vs. Used Car Sales
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Purchases vs. Leased
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Net new vs. Current customers
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All financial deal details
