COVID-19: Dealer Resources

Interviews, webinars & expert advice to help navigate your dealership through this crisis.


Apple Honda’s Eric Nichols Discusses the Changes His Dealership Has Made to Sustain Operations

Recorded on April 8th, 2020 | CBT Automotive Network

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive along with Eric Nichols, Internet Sales Director and BDC Manager for Apple Honda in Riverhead, New York. In this segment, Eric discusses the changes he has had to make to sustain the operations, and how those changes have affected his dealership’s marketing strategy.

What Message Should Dealers Be Sending to Their Clients?

Recorded on March 18th, 2020 | CBT Automotive Network

As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive AutomotiveEric Mercado. In this segment, Jim and Eric discuss dealership marketing spend during the COVID-19 outbreak, and how marketing vendors can help dealerships pivot their messaging to clients.

On-Demand Webinar

Recorded: Friday, March 27th | 12:00pm (est)

Due to the fluidity of the COVID-19 situation and recent developments across the country that have impacted the automotive vertical more than ever before; we want to change up the webinar content to provide dealerships stakeholders cost effective strategies to retain current customers and stay in-front of prospective customers with buying and servicing needs during these trying times.

Fill out the form below to view the webinar.