Data-Mining with Penny Perfect Precision
Create the segments that matter the most.
Equity+ focuses on delivering personalized messages to 4-Core audiences in the dealership DMS. Each message including the trade-in offer, upgrade offer, service offer and warranty offer is completely custom to the prospect receiving it based on the audience segment they belong to.
Data-Mining with Penny Perfect Precision
Our data science team has created a model that provides a History Adjusted Valuation based on the VHR. History Adjusted Valuations gives our customers a competitive advantage by offering a precise VIN specific value, reducing risk, and enabling faster decisions.
After identifying the precision trade-in value of the vehicle using 17-digit VIN Retail listing scans and OEM build data, each VIN is processed through Autocheck for historical details to provide an adjusted value.
Proprietary Prospect Quality Score
A proprietary algorithm that used historical, behavioral, and marketing engagement data to help dealerships to identify a Prospect’s interest based on their interactions with their marketing assets.
The score ranges from 1-10. The higher the score, the more likely a Prospect is to move forward in the sales process.
Business Development Call Boost
A team of Cardone certified BDC specialist call and text the top 10% of each month’s prospect list to schedule trade-appraisal, vehicle demo and service appointments. All appointments are logged in the dealership CRM with a recorded phone call and detailed notes for each prospect.
Personalized Direct Marketing
With powerful omnichannel orchestration capabilities, give your marketers total control over every aspect of the customer journey. Add real-time triggers, customer segments, conditions, and integrated marketing channels*.
*Personalized email, Personalized direct mail, SMS, BDC Outreach, Social Media, Connected TV, and Programmatic Display
Audience IQ
Audience IQ helps dealers leverage first-party data from your DMS and CRM systems and combines it with third-party data. This allows us to build targeted marketing audiences (e.g., truck owners, SUV owners, positive equity customers). With 34 different data integrations with companies like Experian and Axiom, Audience IQ solves data consolidation and unification problems for dealers whose data is typically in disparate sources.
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