INSIDE LANE is a fixed operations omni-channel marketing program that targets active, lost and captive vehicle owners with email, direct mail, mobile marketing and drives them to a personalized micro-site to ensure all consumer data is captured and appropriately sourced to the lead program.
Custom Audience Creation
Using Audience IQ we can create custom audience buckets perfect for fixed operations marketing campaigns at all stages of the customer lifecycle. Each offer can be customized in variable format in all direct mail, email and mobile marketing depending on the audience.
- Active customers
- Lost Customers
- Non-customer Captive Owners
- Orphan Owners
- Sales Only
Service & Parts Marketing
WEDRIVE has over 50 proven service, parts and lifecycle campaigns designed to maximize response and campaign ROI. Campaign themes include.
- Seasonal Campaigns
- OEM Campaigns
- Single Service Campaigns
- Sales to Service Campaigns
- Service Reimbursement Campaigns
Text to Mobile
WEDRIVE offers Text-to-mobile technology where customers can text you to redeem the service and parts coupons prior to ever stepping foot in the dealership. An operations code is identified for the service redeemed providing accurate redemption analytics and ROI reporting from the campaign.
WEDRIVE’s professional BDC team can call a targeted list of your lost customer base with a 4-touch cadence to reactivate your customers with personalized service offerings based on their detailed customer information. WEDRIVE’s BDC outreach team can generate an incremental 60+ appointments in a week and increase your customer pay repair order traffic substantially.
Get better ROI.
Each repair order is tracked in Audience IQ under the campaign details report in near-real time within 24 hours of the transaction being closed out in your DMS. This provides insight into better campaign planning and go-forward opportunities.
Request A Demo