Loyalty Marketing
Achieving automotive customer loyalty not only ushers car-buyers back to your dealership for service and subsequent vehicle purchases, but it also provides a security blanket for maintaining long term cash flow.
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Personalized Direct Mail
You’re constantly on the lookout for added ways to attract and retain customers—WEDRIVE Automotive direct mail powers your efforts with strategic, personalized messaging. Through extensive analysis of your customer base, external databases, and our own exclusive analytics, our automotive direct mail pinpoints your best prospects and offers them exactly what they need.
Personalized Retention Email
Not all DMS/CRM emails are created equal. Most automotive CRMs have low delivery rates, thus delivering low ROI on sales and service campaigns. At WEDRIVE, we use a combination of our proprietary Audience IQ data hygiene process and exact target email integration to get industry leading 98%+ average deliverability rates and 22%+ click-through rates on our campaigns. We have developed the perfect sales and service life-cycle campaigns for our clients to stay in front of them with relevant, timely email messages throughout the customer journey.
Personal URL Site
Personalization is the key to marketing success. By adding in personalized, custom messages on the websites your clients visit, you can increase leads by over 380% on average. Our PURL (personalized URL) microsites deliver custom vehicle trade-offers, inventory upgrade and service offers to all visitors in a responsive, easy to navigate format.
BDC Outreach
Appointment setting is an art. Many dealerships already have overwhelmed BDC teams managing the ever-growing influx of leads they get on a daily basis. Between lost-leads, active customers and appointment confirmations most BDCs have limited bandwidth to take on more leads from a WEDRIVE campaign. WEDRIVE’s full-service BDC team can both take all inbound calls from our campaigns and make outbound calls to ready-to-buy prospects. Increasing pre-sale appointments can easily 3x a campaigns ROI.
