All-New Personalized Direct Marketing Firm WeDrive Automotive Launches to Great Response
WeDrive Automotive, an all-new innovative customer experience and direct marketing firm, launched in April 2019. Eric Mercado, a veteran in automotive marketing and former Chief Sales Officer of Force Marketing, heads up the new company as its President.
ATLANTA (PRWEB) JUNE 18, 2019
WeDrive Automotive, an all-new innovative customer experience and direct marketing firm, launched in April 2019. Eric Mercado, a veteran in automotive marketing and former Chief Sales Officer of Force Marketing, heads up the new company as its President.
Mercado brings to WeDrive more than 15 years of experience in automotive digital, traditional, and direct marketing, and has worked with thousands of dealers and manufacturers. “Over my time in the industry, the need for a direct marketing company that focuses on personalized campaigns targeted to ready-to-buy audiences has become increasingly clear,” he said.
WeDrive is focused on creating a user-friendly shopping experience for consumers, while delivering superior results for its automotive dealer partners. “We’re able to do this by combining our extensive experience at implementing successful direct marketing campaigns with technology like Audience IQ, our proprietary marketing automation platform,” Mercado said.
The company will offer a number of audience-driven marketing automation campaigns to automotive clients that are proven to work at the Tier I, Tier II, and Tier III levels, including:
RECAPTURE – The industry’s only lead generation and marketing automation program targeting anonymous shoppers from dealership websites with personalized marketing.
INSIDE LANE – A fixed operations omni-channel marketing program that targets active, lost, and conquest captive vehicle owners with personalized service coupons and specials provided by a vehicle service-focused consumer scoring algorithm.
CADENCE – The only fully-trackable conquest email marketing program in the industry with a 100% ROI guarantee.
The WeDrive team plans to roll out a number of other programs and products throughout 2019.
“Our comprehensive suite of solutions will allow us to drive showroom traffic and profit center-specific sales for our dealer partners,” said Mercado. “Using a combination of our first- and third-party data resources, Audience IQ platform, and proven omni-channel marketing programs, we’re able to provide the highest level of personalized marketing efficiency in the industry.”
The launch of WeDrive will continue to shape the conversation around direct marketing in the automotive space. For more information about WeDrive, and to find out how the company can help your dealership or group grow, visit WeDriveAuto.com.
ABOUT WEDRIVE
WeDrive is a personalized direct marketing company that uses more than 30 combined registration, demographic, psychographic, and behavioral data partners to identify, profile, and market to ready-to-buy customers. The WeDrive Automotive team provides personalized marketing communications services to dealerships, dealer groups, Tier II ad associations, and OEMs across North America, and leads the industry when it comes to direct marketing efficiency and innovation. Learn more about WeDrive at WeDriveAuto.com.