How to Give Your Dealership an End of the Year Marketing Boost


From CBT News: On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta, CBT’s hometown. We talk to Eric today about how to close out the year strong. We’re now in the fourth quarter of 2020, and some dealers are hitting high fives and congratulating themselves on a great year while others might be trying to pick up the pace a little bit and close the year out strong. What should dealers be focused on? What should they be checking out? How do you hold your vendors accountable to make sure they’re doing their job? Find out now.